My Journey to Clarity
I’ve spent 15 years building companies and frameworks that cut through chaos.
My job is simple: bring clarity where others create noise.
The Origins
I didn’t grow up in boardrooms. I grew up in my mom’s hair salons. Watching her build something from nothing.
By high school, I was in the back office running accounting before I ever saw a classroom ledger.
The lesson was simple and relentless: offer a product people need, deliver it with value, and everything else is noise.
The Collapse and the Spark
I transitioned from working at BBQ joints to banking and finance in New York, and was doing well until 2008, when the markets collapsed and so did my career.
After six months on the sidelines, I joined a friend’s brother’s startup. The pace was chaotic, but the energy was unmatched. That’s where I discovered Professional Employer Organizations (PEOs), a fragmented industry with hundreds of providers and no clear way to compare them.
So I went inside: AdminiStaff (now Insperity) taught me the business, AlphaStaff showed me the broker model, and by 2010, I was ready to launch my own company.
Building Dinsmore Steele
With Dinsmore Steele, I set out to cut through the myths and confusion surrounding PEOs. In the early years, our biggest challenge was educating executives on what PEOs were and how they really worked.
The breakthrough came when clients saw how easy we made the process. The first time someone said, “That’s it? That’s all I had to do?” I knew the value was real, and we had a business worth scaling.
The lesson was discipline - do only the exact right things, do them relentlessly, innovate constantly, and cut anything that doesn’t move the mission forward.
From Tools to Doctrine
Along the way, I started building frameworks for myself like Status → Condition → Flip, the WTF Framework, Clarity Over Compliance, and Everything Is on Fire. They helped me manage chaos, refine my decisions, and conserve my energy.
What began as survival tools became doctrine. If they could make me better, they could also make others better.
Companies I’ve Built
Dinsmore Steele — the category leader in Strategic PEO Advisory™.
Volarei — a platform delivering affordable, industry-specific B2B prospect lists.
These aren’t just ventures, they’re experiments in clarity. Proof that discipline and design can be engineered into outcomes.
Companies I’ve Built
Today, my mission is greater than that of any single company. I aim to be the voice of clarity in a world addicted to noise.
The operating models and frameworks I share aren’t theory; they’re weapons tested in real-world chaos. My promise is simple: I’ll continue to build tools that cut through the noise, and I’ll keep giving them away.